For several decades, I have focused on working out and eating healthy, organic foods in an attempt to stay fit and promote good health and overall wellness. With numerous fitness and nutrition certifications and bad genetics (i.e., an extensive family history of cancer, heart disease and Alzheimer's), I know that what I put into my body and how I treat it play critical roles in determining whether those bad genes remain in the background or move to center stage and become the main act.
I also have tried to reduce the amount of toxins I am exposed to in in the rest of my life. I don't smoke and I do everything I can to stay away from second-hand smoke. I avoid hard liquor (beer and wine are another story and a work-in-progress...). I don't use harsh chemicals or cleaners in our home, and I go to the local natural food store every week to get reverse osmosis water for our family.
But when it comes to what I put on my body - lotions, potions, shampoos, washes, lipsticks, blushes, creams, etc. - I have been far less diligent. As a self-proclaimed personal care product snob, the performance of products has always been critical to me, and while I have dipped my toes into the world of "healthier beauty" numerous times, I have generally been disappointed with the results and gone back to using old favorites from the department store that quite frankly performed better.
And yet as an educated health and wellness professional, I know that what I put on my body is as important as what I put in my body when it comes to overall health and wellbeing. Your skin is your largest organ, and the proliferation of transdermal patches worn on the skin for the delivery of medication clearly reveals that what you put on your skin is very quickly absorbed into your bloodstream.
In essence, you are not only what you eat, but you are also what you wear on your skin
With this knowledge, I have spent over a decade searching for products that are both high-performing and also clean and safe, a search that became even more critical to me after having my baby girl in June 2016 and after my mom was recently diagnosed with breast cancer (for the second time). While doing research on safe, non-toxic baby care products on the Environmental Working Group's (EWG) Skin Deep database, I stumbled upon a relative newcomer to the industry - a brand of skincare, cosmetics and personal care products that not only outperforms my (former) favorite department store brands, but that lives and breathes its mission of putting safer products into the hands of everyone.
The brand I discovered is Beautycounter, and that discovery has improved my health and the health of my family.
If you are not familiar with EWG, it is a non-profit, non-partisan, independent environmental research organization that specializes in research, education and advocacy in several areas, including toxic chemicals. If you are familiar with EWG, numerous Beautycounter products are EWG-verified, and every single product I looked up, got a green light from the organization. No other company I researched compared.
Beautycounter was founded by Gregg Renfrew, a former high-powered player in the retail industry, who was inspired to start the company after becoming a mom herself and realizing that the seemingly "all natural" and organic products she was using on her children contained toxic ingredients that were scientifically linked to cancer, reproductive issues and hormone disruption.
Out of this realization, she created a company that produces skincare, haircare and body care for the whole family, as well as products for baby and kids and an entire line of cosmetics, that are cleaner and safer than any other products I have ever researched or used. She created a company that partners with non-profits like EWG, The Breast Cancer Fund, and Healthy Child Healthy World, to help make the world a healthier place by donating to environmental health research.
The U.S. has only banned 30 ingredients from use in personal care products due to toxicity. The European Union has banned over 1,300. Beautycounter goes above and beyond both standards and includes over 1,500 questionable or harmful ingredients on its "Never List" (i.e., never will they be used in their products), all while ensuring that their products are as high-performing and luxurious as any other brand on the market. And they truly are.
Those of you who know me or have followed me for a while know that first and foremost, when it comes to health and wellness, I am an educator. I have spent a large portion of my life studying and researching all things fitness, nutrition and wellness and freely and honestly sharing this knowledge with others to help better their lives in the same way that having and applying this knowledge has bettered mine.
I am not a salesperson, and I have turned down numerous opportunities to support or represent other companies and products in the past because I pride myself on speaking the truth and only associating myself with brands and products in which I truly believe. So, when I had the opportunity to partner with Beautycounter and make its mission part of my own, it was a big deal for me, but I feel compelled to become a part of its movement to put safer products into the hands of everyone because I love my friends and family members. I love their children. I love my child. And I want to share with all of them - with all of you - whatever information I can about how to live a longer, healthier, happier life.
Ultimately, I truly believe in this company, its products, and its mission, and I want my family to be as safe and healthy as possible, which is why I have become a Beautycounter Consultant.
If you are interested in finding out more about Beautycounter, its mission, how to incorporate safer and healthier personal care products into your home; or would like a free, one-on-one consultation with me (in-person or distance) or to learn more about how to get a discount or free Beautycounter products, please leave a Comment below. I would love to share my experience, knowledge and honest, straight-forward reviews and recommendations to help you incorporate healthier habits into your life. You can also learn more about Beautycounter or place an order with me on my Beautycounter website.